{"id":3422,"date":"2025-04-30T14:37:15","date_gmt":"2025-04-30T12:37:15","guid":{"rendered":"https:\/\/angelicavelazco.com\/?post_type=casosdeexito&p=3422"},"modified":"2026-03-19T20:30:55","modified_gmt":"2026-03-19T19:30:55","slug":"tire-marketing","status":"publish","type":"casosdeexito","link":"https:\/\/cdn.angelicavelazco.com\/en\/casosdeexito\/tire-marketing\/","title":{"rendered":"Tire marketing"},"content":{"rendered":"

Challenge<\/b><\/p>\n

Interpreting at a strategic meeting with European automotive representatives, ensuring clear transmission of technical, creative, and marketing concepts.<\/span><\/p>\n

Solution<\/b><\/p>\n

\u2714 Preparation with specific vocabulary in automotive and advertising<\/span><\/p>\n

\u2714 Use of the Infoport system to facilitate interaction between teams<\/span><\/p>\n

\u2714 Adaptation of tone according to the type of intervention (technical, creative, or commercial)<\/span><\/p>\n

Result:<\/b><\/p>\n

\u2705 Facilitated fluid exchange of ideas during campaign launch<\/span><\/p>\n

\u2705 Supported agreement consolidation between Italian and Spanish offices<\/span><\/p>\n

\u2705 Enabled active engagement by over 20 marketing and sales managers<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Meeting on the communication campaign for a new range of tires.<\/p>\n","protected":false},"featured_media":1038,"template":"","categorias_ce":[68],"etiqueta_sector":[117,116],"class_list":["post-3422","casosdeexito","type-casosdeexito","status-publish","has-post-thumbnail","hentry","categorias_ce-interpretation","etiqueta_sector-manufacturing-and-industrial","etiqueta_sector-marketing"],"acf":[],"yoast_head":"\nTire marketing - Angelica Velazco<\/title>\n<meta name=\"description\" content=\"Meeting on the communication campaign for a new range of tires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdn.angelicavelazco.com\/en\/casosdeexito\/tire-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tire marketing - Angelica Velazco\" \/>\n<meta property=\"og:description\" content=\"Meeting on the communication campaign for a new range of tires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cdn.angelicavelazco.com\/en\/casosdeexito\/tire-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Angelica Velazco\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T19:30:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.angelicavelazco.com\/wp-content\/uploads\/2025\/04\/Marketing-de-neumaticos-e1747060292160.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/cdn.angelicavelazco.com\\\/en\\\/casosdeexito\\\/tire-marketing\\\/\",\"url\":\"https:\\\/\\\/cdn.angelicavelazco.com\\\/en\\\/casosdeexito\\\/tire-marketing\\\/\",\"name\":\"Tire marketing - 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