Challenge

Interpret in a real-time fashion launch, adapting to an environment focused on aesthetics and commercial tone.

Solution

✔ Preparation with lookbooks, press releases, and fashion terminology

✔ Use of an Infoport system in the showroom with customer traffic

✔ Interpreting with sensitivity to branding and aspirational tone

Result

✅ Enabled effective communication with buyers from Latin America and Spain

✅ Ensured correct brand positioning in new markets

✅ Achieved excellent collaboration with the client and partners