Transcreation and localization

2023
Websites, newsletters, and advertising campaigns.
Servicio de traducción y trasncreación para el marketing y la comunicación
Client: Copy Mama
Type: Traducción y Transcreación
Language: español, inglés, italiano

Challenge

Transcreate and localize marketing content for brands of both accessories and medical devices, adapting the style to different tones of voice (creative, friendly, sporty, cheerful, fun) while maintaining commercial effectiveness.

Solution

✔ Localization of idiomatic and cultural expressions

✔ Adaptation of titles, subtitles, and CTA buttons with appealing language

✔ Respect for each brand’s identity

Result

✅ Texts that preserve style and humor in Spanish

✅ Renewed confidence thanks to the cultural and linguistic sensitivity of the service

Some other success stories

Technical training before starting up industrial plants.
Technical service: Infoport for interviews and simultaneous interpretation of videos with international actors.
Annual training sessions and conferences with specialists from the University of Barcelona.
Specialized training in veterinary medicine with an Argentine doctor.

Make your message connect globally.