Challenge

Adapt descriptions of garments, materials, stitching, accessories, and footwear for men, women, and children for Spanish and Latin American consumers, maintaining an aspirational tone and brand-specific terminology for a luxury Italian cashmere specialist.

Solution

✔ Terminology research in industry sources and internal materials

✔ Adaptation of tone according to target audience: classic, elegant, sober, technical, or editorial

✔ Proposal of creative solutions when the original text is not culturally appropriate

Result

✅ Fluid and appealing texts in Spanish that connect with each market

✅ Brand’s verbal identity

✅ Satisfied client and ongoing collaboration for new collections

✅Over 900,000 words translated